The struggle between Apple and Microsoft comes from far, far away. Two giants fight from its origins in the same market and apple always gotten the upper hand when it comes to innovation. The Tim Cooks have opened new market niches and their rivals seemed to be always trying to follow in their footsteps, but it seems that Microsoft has suddenly rejuvenated with the arrival of Satya Nadella, and its new airs.
The presentation in the same week of the new MacBook Pro and risky Surface Studio gives us a good perspective of how each faced the battle of innovation. Of course, Microsoft has surprised us, but … Will win your bet? and what is more interesting Shall take note Apple of this movement?
Everything is played
Surface Studio is definitely an innovative approach that makes the huge screen a large touch surface, which is accessed by operating the hinges. Heck, it’s like a huge iPad but running a desktop platform and not being a mobile device. Clearly, this strange device plays them face to face with the iMac but actually, bet Redmond goes much further: aim drag users to the teams two-in-one.
The idea seems to be beyond the concept of desktop computer and bet on the tactile as additional interface, i.e. it does not replace the mouse and, of course, the keyboard. After leaving gaping whole world with Studio, all eyes turned to Apple, which a few hours later it presented its new MacBook Pro and tactile approach to using innovative Touch Bar. Here is also played, but less.
The fine line separating innovation from profitability
It is clear that if Microsoft wanted to surprise, it has succeeded, and if Apple wanted to innovate, it has also succeeded, what happens is that both giants seem to play with changed cards. The big difference is that Apple is looked forward innovation and Microsoft predicted a line more or less continuity. But the truth is that the two have innovated, and much, what happens is that Apple seems to have more accurately calculated their steps.
We were, in this regard, with two facts: if we believe Phil Schiller, Apple already proved the possibility of a large touch screen but dismissed it with a devastating argument: the user experience was bad. And Apple knows for a while. The second data reaches the record reserve ratio of the new MacBook Pro: apparently, the buyer loves Touch Bar and its new relationship with the user. Again, the dilemma is back on the table: to achieve a balance between innovation and utility.
It seems clear that Apple has already chosen its trump card presenting an innovation, as that does not scare users. In fact, this formula has always applied it in the evolution of its products and cannot be said to have gone wrong. Microsoft, however, has thrown the pool pushing the user to a new way to use surrounded still unknowns. But hey, he did the same with Surface and this team has also come to stay.
What does the user really want? Something new or something that is useful even if it is not so breaker?
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